1671369917998839https://smlouvy.gov.cz/smlouva/179988392021-10-11T10:57:15+02:00piyj9b4Univerzita Karlova00216208Ovocný trh 560/5, Praha 1, 11636OVVhr4cui5IPSOS s.r.o.26738902Topolská 1591, 252 28 ČernošiceObjednávka marketingové analý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eea3ea3b5b956e40aa6d2f7e1020e8cde71c0b9867e8eb7a6205fb3bf84fd466Objednavka_marketingova_analyza.pdf2026-07-07T22:42:17+02:0015527c2deaeec9fdd6b235f583629d58772059b36735b41a83460b6648bcaf300